Futura is part of a font family called Akzidenz-Grotesk. Still, there is something you might not know about Futura.

Since each letter has a similar thickness, the font is easy to read on any screen. The diversity allows any business to take advantage of this versatile font.ĭue to its geometric letterform, Futura’s design looks simple, clean, and modern. Futura comes in a variety of styles, from light, bold and heavy to oblique and condensed. Who doesn’t recognize Futura? This font family has been used time and again by brands with famous logos like Best Buy, Calvin Klein, Domino’s Pizza and is a staple feature in any respectable top 10 list. The smoked design features an eroded effect, making it an excellent choice if you want to add a faded, vintage feel to your logo design. The font comes in three styles - barbecue, braised and smoked. If you decide to use this font for logos, however, don’t forget to test how the design looks on smaller displays. Though the font looks decorative, each letter is still readable. Meanwhile, the long, swirly tails add personality to the typeface. This cursive script font has a high-class look. High-end restaurants or special event services might consider using a script font like Steak for their branding. Steak falls under the family of script fonts and is perfect if you want your logo font design to seem fancy yet playful. Slab serif is great for those who want to make a stronger impression. Its bold form is what is referred to as a slab serif font. Other than the regular design, Baltica also comes in an extra-condensed bold weight. Tip 💁 – A brand looking for a classic but contemporary logo design could use this font. As a result, Baltica’s design looks traditional with a slightly modern edge. The thin and straight serifs set Baltica apart from other members of the serif font family. While a sans serif font does not ( we will see many of those later.) A serif font design that has simple and readable letters, the two important characteristics of a logo.īefore we go any further, it is important to know that serif fonts are ones where the letters have small lines coming off the edges as in the example above. That’s why it is impossible to judge professional fonts and minimalist fonts with a modern typeface against classic fonts and business fonts with a serif typeface. The best logo fonts are the ones that speak to the brand identity of the company that the logo represents.

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